Director of Communications and Marketing

Future Now & Future Now Fund

About the Orgs

Future Now Fund elects the next generation of America’s state leaders to achieve America’s Goals, a legislative blueprint for our nation’s renewal. Future Now provides state lawmakers with the tools and resources they need to improve Americans’ lives. The Director of Communications and Marketing will play a key role in elevating the Future Now Fund and Future Now brands in their respective fields.

Position Summary

Future Now and Future Now Fund seeks a Director of Communications and Marketing that will build and lead a talented team, leveraging social marketing, press, and thoughtful content to position the organizations as the leader in their respective fields. Reporting to the Chief Operating Officer and working hand-in-hand with the Executive Director, the Director will oversee in-house content production, strategy and reporting for multiple social media accounts, rapid response communications strategy, programmatic marketing, and institutional marketing with an eye for impact, creativity, and true-to-brand clarity. This position will lead our work to refine our narrative strategy as our organization grows, and will be expected to supervise staff and consultants, and serve cross-functional Community Engagement, Development, Partnerships, Policy, and Electoral teams to tell creative and compelling stories about candidates, lawmakers, and our community of supporters.

Our ideal candidate is a visionary and collaborative leader who is receptive to feedback and not afraid to roll up their sleeves in order to get things done. They bring exceptional communications and digital skills, partnership development, content production, marketing and narrative strategy together with ease and clarity. The right person is equally comfortable with high-level strategy and translating it into implementation, while being focused on the details of managing multiple project deadlines and deliverables.

We value diversity at our organizations. Women, people of color, trans/genderqueer, individuals with disabilities, and veterans are especially encouraged to apply.

Responsibilities

This position will work closely with all staff, particularly the Executive Director, on communications strategy and execution. These include:

Organizational Communications

  • Participate in overall organizational and department strategic planning processes, and in particular design, implement, and evaluate an annual communications plan across the organizations’ audiences in collaboration with staff and constituents
  • Build and drive the organizational voice and brand, building alignment and brand ambassadors across the staff and board
  • Direct the organization’s aesthetic, design, and brand, and grow brand recognition among targeted audiences
  • Partner with Development on narrative strategy and program design
  • Working with and being supported by the Product team, oversee and drive websites with an eye toward impact and engagement
  • Ensure that programs are positioned for maximum impact across multiple platforms, including the website, social media, and press
  • Direct and deliver PR and marketing campaigns, managing relationships with advertising and PR firms/consultants
  • Partner with other team members to build the internal capacity for research and market analysis
  • Oversee the creation of assets to communicate the organization’s scope, scale, and impact including decks, digital content, and other assets
  • Serve as a thought leader and ambassador for the organization

Media and Press Relations

  • Oversee the media and press component of the overall communications strategy
  • Build and maintain relationships with key reporters and members of the media
  • Oversee the development of media pitches for the organizations, the ED and other key leaders, and lead the pitching
  • Organize and oversee content creation for media activities, including press conferences, in-person or electronic briefings, press release announcements, and other organizational media events
  • Direct response to media inquiries
  • Prepare and, if needed, execute a crisis communications process

Programmatic Marketing and Rapid Response

  • Direct rapid response communication strategies during major cultural moments on key issue areas or political events
  • Facilitate weekly content meetings and oversee editorial calendar
  • Maintain a pulse of what is happening in state governments, regionally, and nationally
  • Partner with program directors to identify and understand impact, while ensuring that communications center around organizational impact
  • Understand new developments in digital strategy and platforms
  • Set targets for audience engagement across social platforms and oversee the testing and development of strategies to meet targets
  • With the support of the operations team, oversee programmatic marketing, delivering merchandise and digital assets for all programmatic activities, including events, convenings, fellowships, and trainings
  • Oversee monthly reporting on analytics, leveraging data to adjust communications strategies and to tell stories that frame impact

Content Creation

  • Drive strategy and oversee development of digital content and campaigns to increase visibility and to understand the impact of digital content and social media for audiences (reach, engagement, reaction data)
  • Work closely with Development to build strategy and generate content for supporters, prospective supporters, ambassadors, and potential ambassadors
  • Develop content strategies for the media and the public, and oversee their execution
  • Build strategic partnerships to distribute content
  • Oversee the creation of in-house/contracted productions and thought leadership pieces, written by the ED, Research, or program teams, ensuring placement in relevant publications

Internal Capacity Building

  • Build and manage a communications team; lead cross-functional teams that are collaborative, high-performing, and inspired
  • Train teams to gather stories, weave powerful content, and identify potential communications and marketing opportunities in ways that align with and reflect our values, vision, and mission

Budget Management

  • Oversee communications budgets, tracking expenses, responding to changes and making sure spending is controlled, while meeting department benchmarks and deliverables

Qualifications

  • ​Passion for the mission
  • Commitment to diversity, equity, and inclusion
  • Self-starter with a drive to make things happen: proven track record of program management excellence and high standards for success
  • Motivated by a fast-paced environment
  • Experience speaking with the media on or off the record
  • Excited to design and maintain systems to keep all trains on track
  • Highly collaborative approach
  • No job too small mindset
  • Ability to serve as a unifying force and to position communications discussions at both strategic and tactical levels
  • Relationship builder
  • Exceptional writing and verbal communication skills
  • Ability to distinguish important from urgent in highly complex and fast-moving environments
  • Ability to quickly build trust, credibility, and goodwill
  • Experience in project development and management
  • Capable of independently managing time and tasks associated with a fast-paced organization
  • Ability to articulately explain FN and FNF work and represent the organization to external audiences, especially the press

Position Details

This full-time salaried position will be located in Brooklyn, New York, with a desired start date of February 15, 2020. The position is in office, though especially strong remote candidates will be considered. Some travel is required. The salary is up to $130,000 plus a comprehensive health care package (75% of medical, dental, and vision paid for individuals and families), unlimited PTO, a 401(k) plan, pre-tax commuter benefits, and paid family leave. The Director reports directly to the Chief Operating Officer and is accountable to the Executive Director.